You can’t beat ‘em, so join ‘em
Hands up who’s sick of their newsfeeds being flooded with silly dance or blooper videos every time you open Facebook. If you’re one of those people, we commiserate. But, take a step back and look again. Yes, those videos might be incredibly annoying but there’s one thing that works about them: they get people talking.
Companies could learn a thing or two from viral videos. Traditional modes of advertising are becoming more and more ineffective as digital platforms like news and entertainment websites, YouTube and social media use video content to compete with the likes of newspapers, magazines and radio.
If your business has been thinking about stepping into the video world, here are three reasons why you need to take the plunge.
To make it more interesting for customers to find out more about you
You might offer a great product, but if the way you communicate your message is dead boring, potential customers will lose interest. Video gives you the chance to have a bit of fun with your sales pitch, deliver your message in a fresh way, and connect with your customers on a personal level. It’s not just a case of getting someone to stand in front of a camera and start talking, though. The amount of high-quality video content likes movies, TV programmes, music videos and of course viral videos means that consumers have become far more critical about the visual and audio values of a video than they were a decade ago. So if you’re going to produce a video, you need to do it well. Think about who you get to stand in front of the camera, and tell a story that really connects you and the viewer. Humour always helps.
To rank higher on Google search results
Have you ever wondered how to make it to pole position on Google? A lot of hard work and strategy, that’s how. Google ranks websites that have well-produced, high-quality, regularly-updated and valuable content that really makes a difference to their customers. Video is a content element that will move you higher up the Google rankings the more that people watch it. One video probably won’t make much of a difference though. Think about producing a corporate video then following it up with instructional explainer videos, podcasts and other helpful video content that’s easy to update and will keep your consumer coming back for more.
To become hip with the kids
More than a billion people use Facebook, Twitter, YouTube and Instagram to connect with the world every single day. Video is by far the most shared form of content on all social media platforms – as you can probably tell by all the Taylor Swift-related video content popping up on your newsfeed. But instead of rolling your eyes at it, embrace it – especially if you’re trying to reach a younger audience. Your video content doesn’t have to feature famous people to spread either; a smart succinct video could be just as successful with the right amount of planning beforehand.
The corporate video production experts at Onepost Media Productions are on standby to produce a high-quality corporate video that delivers your message in a fresh and entertaining way. If you’re keen to reinvigorate your business’ brand, chat to the Onepost team today.