A winning Call to Action (CTA) points your visitors towards the specific action you want them to take. You can call them to take up any action including, buying, following, signing up or scheduling an appointment.
There is no limit to where you can include a CTA. It could be on a social media post, landing page, homepage, newsletter, email, blog posts, and ads and so on. Whichever one you are gunning for, make it count, make it effective.
Consequently, you need to master the art of creating compelling CTAs. It may seem like an easy-peasy job. But you need a few tested and trusted winning Call to Action tricks up your sleeve to make it an effective marketing tool.
What is the goal of your Call to Action?
When you have decided to reap the benefits of CTA, then it is time to find answers to these questions – what do you want to achieve? (You may answer yes to more than one)
- Enhance sales
- Boost brand loyalty
- Create awareness for new product/service
- Promote existing product/service
- Schedule appointment
- Draw attention to new pages on your website
- Increase newsletter sign-ups
- Increase social media following
- Share freebies
- Buy your product/service
Split-testing will come into play if your yes is more than one. Based on your audience needs, determine which goal to achieve first.
Word your call to action to be urgent and direct
CTA needs a maximum of 3 words to achieve that needed sense of urgency. The shorter your CTA, the more direct and effective it is. You don’t give your visitors the room to not click accordingly.
Here is a list of some direct and urgent CTAs –
- Share now
- Buy now
- Register
- Sign up
- Schedule
- Contact us
- Learn more
- Enter
- Order
- Contact
- Join
Beauty or the beast?
Design your CTA to be attractive and outstanding. Don’t bury it within the text. Beauty always attracts, so make it beautiful, clear and easy to find. Its message should be clean enough to leave no doubts as to what you intend your visitors to do.
With a beautiful design, you can boldly and clearly, instruct visitors easily.
De-clutter or clutter?
Avoid confusing your audience with multiple Call to Actions. One will be enough. Be it a social media post, landing page or newsletter, make use of one CTA. Use that efficiently to direct your audience.
Even when you want them to carry out more than one action, focus on one at a time to avoid confusion. In another series, you can come up with a different CTA.
Contact us if you need assistance with call to action ideas, usage and designs. You can achieve a whole lot more with a well planned, clear and simple call to action.