Getting Your Message in Front of the Eyes that Matter
You know your business or product is awesome, but how do you tell the world? Gone are the days of newspaper advertising and letter drops; here are five effective ways to communicate with your customers that are easy for them and profitable for you.
If regular consumption of video is OK for you (think about how many hilarious videos you watch on social media, how much video content you watch on news websites, or how many episodes of Stranger Things you can binge-watch on Netflix), it’s OK for your customers too. That’s why video marketing is one of the most powerful ways to communicate with your customers in 2018. Video marketing like explainer videos expresses the personality and message of your business in a way that’s interactive, engaging and (most importantly) quick because just like you’re busy, your customers are too. Producing an explainer video of your own isn’t hard. Partner with an experienced video production company like Onepost who will create a customised one-of-a-kind video solution for your business. Live-action video, animated video, whiteboard animation, stop motion animation … if you can think it, we can do it.
The benefits of business blogging include giving your company a voice, being able to communicate to your customers in a friendly and engaging tone (perhaps in a way that’s different to your company’s everyday communication style), establishing yourself as an expert in your field, and fueling SEO. But if the idea of blogging sounds too hard-basket, let the numbers speak for themselves. According to Hubspot, 53% of marketers reckon blogging is their number one inbound marketing priority. B2B companies that posted more than 11 blogs a month got almost three times as much traffic to their website than companies that posted 0-1 times a month, while B2C companies that blogged at least 11 times a month got more than four times as many leads than those that blogged only 4-5 times a month. Many businesses initially resist the idea of blogging because they think they have to do it themselves. In fact, hiring a professional freelance copywriter to manage your blogging for you is a great way to maintain your online presence while honing and condensing your message in a way that will appeal to your target audience. Keen to start your own business blog? We know some people.
Social media marketing
If you pay any attention to the news, you’ll know that social media has (deservedly) gotten a bad wrap lately. But privacy issues aside, it still remains a great way to communicate with your customers, simply because your customers are still using it. That’s not to say you need to use every social media platform that’s out there. Look at the options then decide which ones work for you. If your customers are 45-year-old men, chances are Snapchat isn’t the right medium for you. Similarly, if your customers are mostly B2B, LinkedIn might be better than Instagram. Social media marketing also goes hand-in-hand with video marketing and blogging. Once you’ve produced a kick-ass explainer video and created some engaging blogging content, get it in front of your customers’ eyes by sharing it on your social media platforms.
Not surprisingly, many companies don’t like offering stuff for free because they fear that once someone has downloaded it, that’s the last they’ll see of them. While that might be true for a percentage of people, offering free resources to existing and potential clients is a sure-fire way to portray your business as being transparent and open. If you have nothing to hide and are willing to offer free resources that really help people, you’ll quickly establish yourself as an expert in your field and someone that people keep coming back to for more guidance. In exchange for your valuable advice, ask people to sign up to your email database so you can continue to communicate to them long after they’ve finished reading.
If you’re in the business of educating or advising, webinars help to get more eyes and ears in front of your business, even if they’re not in the same room. A webinar is literally a seminar that’s hosted on the web but because it’s online people can attend anytime and from anywhere, giving them more flexibility around their own education.
Keen to communicate with your customers more effectively? Onepost Video Production can get you started with an expert explainer video. Talk to the team today.