Businesses look better with explainer videos

It doesn’t matter how awesome your product is, if people don’t know about it – or if you can’t tell them about it in an interesting way – you’ll never turn an OK business into an incredible one.

That’s where explainer videos come in. Explainer videos let businesses big and small tell the world about what they do in an innovative, engaging and authentic way. Roughly 30-90 seconds long, explainer videos reach out to your audience, effectively tapping them on the shoulder and saying, “Hey! Look at us! Find out why we’re worth paying attention to.”

And that’s the point. Explainer videos let you turn a product that might be perceived as boring or complicated into something that’s cool, fun and interesting. We’re not talking about popping someone in front of a camera and getting them to talk for three minutes’ straight; we’re talking about creating a work of art that hooks your audience in and makes them want to meet you in person.

Animation, humour, graphics, music … They all combine to tell the world a unique story about your brand, business and product.

Stuck for inspiration? Here are some awesome explainer videos from around the Web. Need a hand producing your own explainer video? Have a chat with the friendly team at Onepost Media Productions.

Kiwibank explains the OCR, produced by Onepost


TOWER SmartDriver App, from TOWER Insurance



Dollar Shave Club, delivering razors straight to your door


FreshBooks Cloud Accounting


Sevenly, saving the world with one t-shirt at a time


Summer of Tech, produced by Onepost


Oscar Health Insurance


Honda – Go Everywhere

Video production auckland, video production, explainer videos