Ok, so you’re getting a 3-minute video made up and you are throwing a bit of cash into the video production…
This is all well and good but if the producer is not also providing small cut downs of that video, web banners and imagery, then they are not doing you any favours. If you are going to spend the money on a 2-3 minute live-action/animated video then let’s explore how you can get the most out of it.
3 Minute Recruitment Video
Here’s a video we produced for a client to help them recruit more train drivers:
The video production was a heap of fun to produce. I mean, we got to be little kids and ride trains all day…
As a recruitment video, this sat on their main recruitment page on their website. But hey it’s 2019 and everyone is on social media whether you like it or not and a video this long on social media just doesn’t fly. That’s why we produced other content to help them spread their message.
Facebook Videos.
Here are the cut-downs we made them in a Facebook format. You will notice that the actual size format is different. This is because most people view Facebook content on their mobile devices and this format has been proven to work better with people as it takes up more realestate on their screens.
Also, you will notice with the social media videos we produce is that we put big fat subtitles on the lower third of the screen. This is because a staggering 85% of people watching videos, do it with the sound turned down!.
Ok so we have two of the main players covered which are Youtube and Facebook. We then produced the same videos in another format again…
Instagram Stories.
Instagram Stories is a format you can not ignore. It’s one of the fastest growing platforms in today’s market. More and more people go into Instagram and just look at Stories, so we produced these versions to boost their message to bring in more traffic.
High Res Images.
We also provided the client for a stack of high-res images for them to use on their print advertising and in-house messaging.
Conclusion
If you are needing to invest in some Video Production for your business, then let’s talk about how we can help create you a digital strategy around that video so you can get the most out of your dollar.
Talk to Onepost
Talk to the Onepost team today to get a free estimate and let’s get the ball rolling.