Strategy & channel mix.
Where to spend depends on who’s buying. We start with a full audit of your current marketing, your CRM data and your competitors. Then we build the channel mix — Meta vs Google vs YouTube vs TikTok, paid vs organic, ads vs content. No "we’ll figure it out as we go".
- Customer journey mapping & channel attribution
- Competitive benchmarking & spend modelling
- 90-day budget allocation across channels
- KPI definition & conversion tracking sanity check
