As digital trends get better yearly, business owners need to know about the changes so as they can easily adapt to new technologies and remain ahead in the market. This will help them gain a competitive edge and become able to create new ways to grow their brands, generate leads, and improve the relationship with their existing customers.
Being out-of-date with your digital marketing trends means limiting your business in both reach and repetition. You may not be aware unaware of new marketing trends, but your target prospects and your competitors are not.
It doesn’t matter what your niche is, or what products and services you provide – digital marketing trends cannot be ignored. Not so long ago, organizations required little more than a website and a social media page, but today, the digital landscape is quickly evolving that it is difficult to keep up.
There are constant changes in the digital marketing landscape over time. To help you remain ahead, below we outline the 10 best digital marketing trends 2020.
1. Artificial intelligence
It has to be number one positioned without question. The emergence of AI has gone through each segment and a bit of digital marketing that it takes a leadership role in future innovations with a dominating effect.
There is no doubt that in digital marketing this is the year of artificial intelligence dominance because it is generating a lot of interest from global business and industries. In addition to that, it is propagating future-ready innovation with seamless automation.
Artificial offers various opportunities for future innovation, adaptable, scalable, open new business frontiers, and high automation readiness that produces a lot of savings and reduces costs.
2. Private messaging apps
A lot of companies have started shifting their focus on how to better use private messaging apps in 2020. Smartphone apps like Viber, WhatsApp, and WeChat have already gained massive popularity. Rather than only focus on using emails, cutting edge companies are adopting the use of private apps as well as private messaging groups.
Large brands are already carrying out experiments in monetizing messaging apps and soon enough, customers will be able to pay for products directly through messaging apps. Sending and receiving money will be much easier.
Some applications have already made significant progress in making it easier to pay online; WeChat, Venmo, and PayPal users are already getting into the habit of using these types of apps to transfer money to their peers and pay for goods and services.
3. Smarter chat
Chatbots have been growing in the last few years and still persists in 2020. Based on research by Grand View, 45 percent of end-users prefer to use Chatbots as a major means of communication in customer service.
They play an important role in improving the experience of customers and make it possible for marketers to better engage with their customers without really doing much. They give real-time help to the user, dedicated support, and a proactive interaction where they ask questions to understand the major issue.
For example, a visitor landing on a website is contacted through a chatbot and asked to request assistance or get more information about the product. If he chooses the first option, he will be taken to a representative for assistance and if he selects the second option, he will be asked some automated questions or redirected to FAQ or blog page.
Another emerging trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide according. In addition, it is no longer restricted to personal usage – organizations are using the application daily for their activities.
As more people are processing their online activities by making use of their mobile devices, marketers continue to leverage micro-moments to attract the attention of their audience and fulfill their instant decisions.
When a prospect searches for something, such as a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these micro-moments to create targeted content and advertising. For marketers to succeed in using micro-moments, they need to totally understand the basic practices of each one.
5. No Video is no more an option
If your business is not already making use of video marketing, you should get on board immediately. Text-based content simply cannot compete with the power of video, particularly when it comes to trying to sell products and services online.
In a mobile society, users are watching more videos than ever before, making use of smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. Video marketing is very engaging, particularly live videos. It is an effective method of digital marketing when combined with influencer marketing.
6. Content marketing
It is true that content is king. This phrase is well-known and often repeated again and again and with super conversions and engagement. This is because content marketing still rules because great content helps build, nurture, and make the audience view businesses as reliable, credible, and trustworthy. Because good content compels, connects, and converts prospects to customers.
7. Voice search
Voice search continues to influence and redefine digital marketing trends in several ways. A lot of online brands consider content as still important for promotion. Voice search has and offers great opportunities in the form of digital assistants. With a lot of gadgets already powered by these technologies, there is an enhanced air of all-round smart automation. This is important because voice search is easy to use, multi-adaptable, and is pan-global in reach and penetration.
Most brands are dabbling in personalization, but only a few are excelling at it. Huge organizations such as Amazon, Netflix, and Nike have the data and analytical prowess to develop highly customized experiences. Prospects are given important messages at the appropriate time and place, and they love it.
You can grow your business by analyzing the behaviors of customers and promoting products based on intelligent assumptions and the past purchase history of users. Personalization is truly a trend in digital marketing. And nowadays, it is what consumers expect.
Webinars have gained relevance online as a great digital marketing tool, particularly with quality subscriptions and views. They are captivating digital marketing trends as live web conferencing because they allow video or audio events to happen even from remote places. This is great for engaging with customers from just about anywhere, anytime.
Most organizations have adopted and adapted webinars successfully with high success and conversions rates.
10. Sentiment analysis
Most human communication is trying to figure out what the other is thinking. And while many years of biological advancement haven’t helped us much in understanding each other, after just a few years of machine-learning technology, we’re already making progress. Sentiment analysis usually involves data-collecting tools and algorithms to gauge online responses to your brand and measure them. Again, this isn’t a new digital marketing trend, but new technology is making it more popular than ever before.