Let’s admit the fact – no one likes reading marvel comics over watching Netflix. That’s because the moving parts are always fun to watch and interact with, then just plain boring text. While the text is still preferred for most use-cases, but it’s no longer the dominant form of consuming online content.
Videos, animations, and short clips, on the other side of this text-wall, beats conventional methods to structure a meaningful, purposeful, and engaging communication, straight to the heart of the audience.
Video is an inconceivably incredible medium that makes it simpler than any time in recent memory to summon feelings and produce human associations at scale.
In this, in-depth guide, we’ll tell you everything you need to begin video marketing, from building up a technique and figuring out exact video types to work out your content ideas.
In case you’re new to video production, start from the beginning and work your way through to the end. In case you’re not a beginner, pick out the segments that are appropriate for you and pique’s most of your interest.
Let’s do this.
What Exactly Is Video Marketing?
The term “video marketing” refers to the use of videos to create brand awareness.
Video marketing means – leveraging the power of videos that helps to boost your digital marketing, market your product, drives overall increased engagement, educate and influence the audience, and reach out to your customers with a new medium.
Businesses and even experts are utilizing videos in all aspects of their marketing interactions – from landing pages to marketing funnels, and throughout the customer’s journey to streamlined consumer’s experience.
Why Choose Video Marketing?
Video production was always there stretching its root way back to the time when YouTube was started. But, in recent years, the sudden rise in the popularity of video content has drawn the attention of many big giants and small enterprises.
Look at the below illustration:
Hubspot content trends survey analysis – 2017 (US, Germany, Colombia, and Mexico)
Majorly in 2017, we’ve seen a huge hike in video content when it rises to the top of to-do marketing tactics. Video production in 2018 and 2019 have truly changed marketing by replacing a single strategy with an entire business model.
Videos as a tactic can truly turn the tables of your marketing models resulting in better engagement, and overall potential reach of your business.
Video is equipped for expanding transformation rates by more than 80%, and the simple notice of “video” in your email title builds open rates by 19%. More than 90% of customers likewise say video recordings help them settle on purchasing choices.
Having that said, video is an extremely useful and powerful tactic (more of magic) throughout the customer journey – not just to increase your brand awareness.
On the off chance that you’re not making a video, you’re probably falling behind. Be that as it may don’t worry – Video production Auckland has got you covered.
We understand, how hard it is to get perfect lighting and setup to create videos that resonate with your brand as well as your audience. We do feel that editing can be a headache and a time-taking process sometimes.
Well, let – Video production Auckland – helps you create world-class digital moments and videos for the finest customer experience.
Types of Marketing Videos
Maybe you’re a business that’s running behind getting leads out of the landing page, or you’re an individual who wants to tell the story – for every purpose, there are different types of videos that you can utilize to target your audience.
When selecting videos, it is crucial to ask yourself, whether they fit your marketing funnel you’re targeting or not. If they coordinate your end-goal or not.
But worry not, if you haven’t yet decided your goal. Familiarizing yourself with the types of videos can get your head around various video marketing techniques.
Though we’ve laid out all the major types, not all of them suit your business. The below list will help you decide what works best for you and whatnot.
1. Brand Videos
Brand videos are used to build awareness and target potential customers by showcasing companies’ high visions, products, services, or missions. They’re usually created for marketing campaigns to attract huge audiences and videos help accomplish their ultimate objectives.
2. Demo Videos
These are used to showcase or demonstrate your product – just like those unboxing videos you’ve seen on YouTube. Additionally referred to as explainer videos, they’re embedded on a landing page or a homepage, explaining everything about your product or service, and even how-to guides.
3. Animated/Infographic Videos
Complex subject topics or products working can be hard to grasp through normal explainer videos. Animated videos combine the pleasure of learning with the comfort of entertainment and they get shared more often on social media.
4. Interview Videos
What’s best than interviewing an industry expert to build trust and authority with your audience? – These types of videos get to the heart of the audience as when an influencer or a leader share’s a certain point of view and brings an open-discussion in front of the people.
5. Testimonials and social proof videos
Your product or service is amazing and it’s killing the market. But, unless and until you don’t show any testimonials or feedbacks from your satisfied customers, nobody is going to believe you. Your prospects need to realize that your item can (and will) tackle their particular issue. Putting testimonials or case studies are the most ideal approaches to show them how your organization helped different clients.
Benefits of Video Marketing
Without a doubt, video advertising is one of the most current additions to your marketing toolbox. You may in any case have your questions. Is it truly worth thinking about utilizing recordings for advancing your business? Do you have enough assets to make and utilize video content in your showcasing?
The appropriate response is straightforward: Yes, it’s justified, despite all the trouble. Because everybody’s doing it as well as because the video is quite possibly the most flexible and effective promoting technique out there.
Below are the top benefits, why you should start video production right away.
- Videos help builds trust and creating a long-term relationship, eventually leading your business towards increased conversions and sales rate.
- Video content hooks readers, engage them, and ignite emotions to keep them coming back for more.
- Video content impact customer’s purchasing choice and give them more certainty to buy products/services online.
- Videos permit you to expand the time spent by visitors on your site. Hence, longer exposure builds trust and signals web crawlers that your website has great content which improves your Google ranking.
- Video bids most to your portable crowd and since the majority of your audience is on cell phones, your video audience will continue to get bigger and bigger.
- Fun, engaging, and connecting videos empower social shares which thus increase traffic to your site.
Video Marketing: Improve Your Google Ranking
According to Moovly – when you embed the video on your site, you’re 53 times more likely to show up first on Google.
Of course, how can forget that the largest’s search engine, Google, owns the second largest, YouTube? So it’s obvious as to why Google loves videos and boost sites with great videos and content.
But, embedding only YouTube videos doesn’t actually help to improve your site’s ranking. Well, it works with YouTube to improve your discoverability, but you also need a different video platform or self-hosting in order to steal the benefits and boost your ranking.
As indicated by Cisco, video production is relied upon to represent an astounding 82% of all web traffic by 2022 and we’re well on our way there today.
This bodies well, why Google increasingly include videos in search results – not only in the videos tab but also on the top of the page. Along these lines, it just makes sense that having video content expands your odds of showing up high on the search engine results pages (SERPs).
Video Production For Demand Generation
Videos are everywhere and you’ve almost endless options to choose from, where to embed and place your videos. But, if you want to implement an effective video marketing strategy, you need to know the best places and platforms where you can push those videos for reaching your ideal audience.
Let’s admit it – the more video advertising channels you use to share your substance, the better. However, in case you’re publishing your videos on channels that aren’t applicable to your objective market, you’re sitting around idly and cash in light of the fact that your potential clients are basically not going to see your recordings.
Thus, it’s important to research your market and understand what social media platforms or places your audience likes to spend time on.
Here are the popular ones:
- Website’s landing page and partner blogs
- Press releases
- Video advertising
- YouTube & Vimeo
- Social media platforms such as Instagram, Twitter, Linkedin, Facebook, and many more…
With all the questions answered and all the benefits written, a natural question that’s hitting you hard is…
How To Launch Your Own Video Marketing Campaign?
The word is out and while you’re still deciding whether to adopt video marketing or not, someone has already succeeded in implementing a marketing strategy leveraging effective video content.
As indicated by a new HubSpot study, 54% of customers say they like to see videos from businesses they use over different sorts of marketing ideas.
However, there are various techniques you can utilize so that even the most camera-bashful individual can make the best video marketing campaign. Here are a few ones to help you hit the web and go viral.
Benjamin Franklin once said – “The best investment is in the tools of one’s own trade”
If you’re a business owner or a startup founder, you may think of spending less on video production and try to bring those content pieces together. Indeed video production isn’t modest however can conceivably yield an incredible ROI as new orders if you use the right tools.
On the off chance that it’s not in the spending plan, you can rent or even better recruit a professional like – Video production Auckland, to do it for you.
Of all the things you can expect to do, competing with similar brands with the same voices and content should never be a part of your marketing plan.
Making irresistible and useful content along with a unique voice is your gateway to the audience’s hearts and minds. If possible, try incorporating some good humor to break a dull day in the B2B world and inspires them to impart your humor to other people.
If you’re serious about your marketing goals and looking for a companion to help you out with the best video marketing then Video production Auckland is your go-to resource. Not only do they help you create the best videos, but they also produce videos that are irresistible and sticks to your audience.
Benefit From Testimonials & Reviews
We’ve already discussed, how important are customer testimonials and case studies for your business. Leveraging them in your videos can help you build trust and a long-lasting relationship with your audience for your business.
Also, according to GetBravo, the client’s testimonials have an 89% effective rating, the most noteworthy for all content ideas. Hence, you must include it in your toolbox.
These were some out-of-the-box tips ad techniques, however, you can also focus on perfecting the length of your videos. While two minutes videos are best to engage with the audience, you can be a rule-breaker and set perfect length, unless it works for you.
Other additional techniques in your video marketing campaign may include, using proper tags, educating and teaching viewers, and last but not least – experiment more and more with your videos and trying to figure out what’s works best for you and whatnot.
Feeling a little overwhelmed right now? – Try not to stress, you’re not alone. Video production and marketing can appear to be overwhelming from the start, however, with a little practice, you can surely get the balls rolling.
While, on the off chance that you don’t have costly equipment and precious hours, leaving your fundamental business and zeroing in on video marketing – let Video production Auckland manage your campaigns and make you stand apart from the market making world-class videos.