What is video marketing?

With the number of influencers, brands, and online businesses there are today, it can be hard to stand out against all the competition. To stand out, brands need videos. Videos are no longer just a marketing plan, but a social strategy to gain awareness and traffic.

Video marketing defines the idea of using videos to promote and market your brand, your products, or the services you offer. You shouldn’t rely solely on videos for marketing your business, but every piece of your business should have a video incorporated into it somehow. Whether it be short clips of you using your new products, how your services work, or customer testimonials, video marketing shows your potential customers that you are a real brand, run by a real person, with real people who can speak on your behalf.

Video marketing is known for increasing your search engine ranking, increase your click-through rates, open rates, increasing traffic to your social media or website, and increasing your conversion rate. Videos are one of the best ways to grow your business, and if you keep reading, you’ll learn why.


Why is video marketing important for business in 2021?

It’s no surprise that the COVID-19 pandemic has changed the way we do literally everything – our shopping habits, our lifestyle habits, our socializing habits, and so much more. Nowadays, consumers are so picky about the brands they follow and buy from, that without any kind of video marketing, you’ve already lost a potential customer.

Video marketing is an important tool that every business should be using. The way people shop online is so different than it used to be, and they are shown hundreds of different options in every category. By using video marketing as your #1 source of marketing, you are more likely to grab the attention of your customers. Videos capture people’s attention within seconds, and if the first 5 seconds of your video shows the value you can add to someone’s life, they’re already hooked. Make sure your video starts strong that way you grab your viewers’ attention within the first couple of seconds they click on your video.

Most online shoppers claim that when they decided to make a purchase, said it was because of a video they watched. When people have the chance to see a product or service in action, they are far more likely to actually purchase than if they never saw it being used. When you use video marketing in your business, you are increasing your chances of converting people into going to your website, checking out what you have to offer, and then encouraging them to make a purchase.

Last but not least, video marketing allows you to reach so many new people. Videos are a great way to attract new customers and capture their loyalty. Whether you post your videos to Facebook, Instagram, or the most popular video platform, YouTube, you are instantly increasing your chances of bringing in new customers who may have not found your business otherwise. The best thing about these platforms is you can easily create paid ads on them, and reach even more potential customers than you could have imagined!


Why choose Onepost for all your video marketing needs?

Here at Onepost, we are a trusted advertising supplier who has worked with so many different kinds of businesses ranging from government work, charities, and a lot of small start-ups.

We pride ourselves on capturing the art of creating perfectly shot video content that will be sure to grab your audience’s attention within seconds. We know how important video marketing is in 2021, and that’s why we want to take the stress, difficulty, and intricate details out of video marketing for you. We have been New Zealand’s leading video producing company since 2012, and we pride ourselves on our creativity, our expertise, quick turnaround times, and high-quality video content!


To request a quote or get started working with us, click here.