Because Not All Video Production Companies are Created Equal
Making an explainer video or corporate video is not as easy as pouring milk on your Weetbix. It doesn’t matter what your penny-skimping CEO reckons; if you don’t have the resources inhouse, you’re just not going to be able to make a kick-ass explainer video that really works without the help of a professional video production company. The good news is that there are heaps of us out there. The bad news is that there are also heaps of cowboys.
So how do you find a video production company that’s right for you, your business and your video needs? You ask yourself these easy questions, that’s what.
Do they get me?
It can be hard finding the right people to work with, particularly if they don’t usually work under your roof. Video production companies understand this too; from a practical point of view, they’re not going to be able to create a great video without knowing a thing or two about your business. A great video production company will take the time to sit down with you and really understand what makes your business tick. What are your goals? Where have you been? Where are you heading? What are your people like? What are your customers like? These are all questions that a good video production company should take the time to ask, so you can rest assured that they really understand you.
What kind of work have they done before?
A video portfolio is almost like a video production company’s CV. Browsing their portfolio will not only give you an idea about the work they’ve produced before, it’ll also give you some ideas if you’re stuck for inspiration. On the flipside, keep an open mind about the portfolio because obviously only the best stuff is in there.
Do they have creative ideas?
If you’re in a line of work that has a lot of competition, it’s probably important that any explainer video or corporate video you produce looks and feels different to the rest. A great video production company likes to think outside the box. Sometimes it can feel risky, particularly if you’re new to the video world, but that’s a good thing. Great video production companies have lots of ideas and aren’t afraid to give it a go.
Can they manage the whole process?
Making a video is like a big jigsaw puzzle. There are scripts to write, shotlists and storyboards to create, graphic designers to source, camera operators, audio engineers, editors and equipment to hire, shoot days to organise, locations, actors and voiceover artists to find, music and stock footage to find … and on and on it goes. Frankly, it’s daunting. But a great video production company will look after the whole lot for you. Just provide a brief, and they’ll do the rest.
How much is it going to cost me?
When you work with a video production company, you’re not just hiring them to make you a video; you’re also hiring their wealth of knowledge, previous experience and creative intelligence. Ask for estimates from a range of video production companies to get an idea of how much you might be expected to pay and how much you’ll get for each dollar. If there’s one thing we can’t emphasise more when it comes to price is don’t just choose a video production company because they’re cheaper than the rest, because cheap does not necessarily equal good.
If you’re in the market for a new explainer video your business, drop the friendly team at Onepost Video Production a line; we’d love to chat. Our process is all of the above: we take the time to find out more about your business so the video we create fits your goals and personality perfectly. And we’re really good at what we do too – check out our latest portfolio below.