It’s 2021, so what in store for us? It might be a tired phrase by now, but COVID-19 has fundamentally changed the way our world spins. Businesses have closed and reopened, lockdowns and shutdowns and curfews have been implemented, not to mention the changes to...
As digital trends get better yearly, business owners need to know about the changes so as they can easily adapt to new technologies and remain ahead in the market. This will help them gain a competitive edge and become able to create new ways to grow their brands,...
A winning Call to Action (CTA) points your visitors towards the specific action you want them to take. You can call them to take up any action including, buying, following, signing up or scheduling an appointment. There is no limit to where you can include a CTA. It...
We all agree it is needless to reinvent the wheel. When it comes to content, the same principle applies. While there will be new ideas to share with your audience, you will encounter times when recycling old content will be more effective. You, therefore, need to find...
Video production and marketing has become an integral part of marketing campaigns for businesses of all kinds. With stats that show 5 billion videos being watched per day on YouTube and click-through rates between 200-300% on videos sent by email to consumers, there...
Ok, so you’re getting a 3-minute video made up and you are throwing a bit of cash into the video production… This is all well and good but if the producer is not also providing small cut downs of that video, web banners and imagery, then they are not doing...
Make the Most of the World’s Best Video Platforms Done well, video can make you a lot of money. But it doesn’t matter how awesome your video is, if you can’t get it in front of the right eyes, you won’t get the results you want. YouTube is the world’s most prolific...
Create a Social Community & Stay Ahead of the Pack Done well, social media can create a powerful online business presence while bringing people together. But how can you target the people you want to connect with when Facebook’s constantly-changing algorithms seem...
Want Proof that Video Marketing Actually Works? Here It Is So you’ve heard that video marketing is one of the most popular tools for digital marketing in 2018 (spoiler alert: and 2019). Great. But what you’re not sure about is what that means for businesses like yours...
Young, Hip & Funky Businesses, Just Like Their Customers Let’s be honest; Snapchat is one of the most fun social media platforms out there (hello dog filter!). But when it comes to businesses and brands using the platform to connect with their customers, it’s not...
