Blog
Catch up on what's going on in the world of Video Marketing
How To Use Medical Explainer Animation For Video Marketing
Nobody is going to pay attention, ever, if you’re explaining a medical thing or a health-related issue by mixing medical jargon instead of simplifying it. And, probably, this makes marketing very difficult for the medical and healthcare industries. However, there is...
Everything You Need To Know About Video Marketing – 2021
Let’s admit the fact - no one likes reading marvel comics over watching Netflix. That’s because the moving parts are always fun to watch and interact with, then just plain boring text. While the text is still preferred for most use-cases, but it’s no longer the...
Video Marketing in 2021
Video Marketing in 2021 and the changes ahead As the world and businesses struggle to adapt to a changing landscape as a result of the COVID-19 pandemic, video marketing has thrived as means of connecting a disconnected world. With a number of creative avenues for...
Video Production in 2021
It might be a tired phrase by now, but COVID-19 has fundamentally changed the way our world spins. Businesses have closed and reopened, lockdowns and shutdowns and curfews have been implemented, not to mention the changes to schools and universities—some parts of life have been put on hold while others, thankfully, have been rekindled. However, more than anything else, the pandemic has shown how, as a society, we humans excel at adaptation.
We adapt with our business practices, our schedules, our friendships, working from home or social distancing together—we change the way we do the things we love, so that we can keep doing them.
10 Trends in Digital Marketing in 2020
As digital trends get better yearly, business owners need to know about the changes so as they can easily adapt to new technologies and remain ahead in the market. This will help them gain a competitive edge and become able to create new ways to grow their brands,...
4 Winning Call To Action Tricks
A winning Call to Action (CTA) points your visitors towards the specific action you want them to take. You can call them to take up any action including, buying, following, signing up or scheduling an appointment. There is no limit to where you can include a CTA. It...
4 Ways To Repurpose Content
We all agree it is needless to reinvent the wheel. When it comes to content, the same principle applies. While there will be new ideas to share with your audience, you will encounter times when recycling old content will be more effective. You, therefore, need to find...
Video Marketing and Your Business: Why It’s Important
In this day and age of short attention spans, people want their information quickly and efficiently, which is what video marketing can do for your business.
Getting a Video Created? Think About Social Media.
If you are thinking of video production and wondering what to do next, then maybe you should think also about how you can utilise your Social Media.
How to Make Videos for YouTube & Vimeo
Make the Most of the World’s Best Video Platforms Done well, video can make you a lot of money. But it doesn’t matter how awesome your video is, if you can’t get it in front of the right eyes, you won’t get the results you want. YouTube is the world’s most prolific...
How to Create a Social Media Community When Algorithms Have Other Ideas
Create a Social Community & Stay Ahead of the Pack Done well, social media can create a powerful online business presence while bringing people together. But how can you target the people you want to connect with when Facebook’s constantly-changing algorithms seem...
21 Essential Video Marketing Facts & Figures
Want Proof that Video Marketing Actually Works? Here It Is So you’ve heard that video marketing is one of the most popular tools for digital marketing in 2018 (spoiler alert: and 2019). Great. But what you’re not sure about is what that means for businesses like yours...
How to Make Business Videos for Snapchat
Young, Hip & Funky Businesses, Just Like Their Customers Let’s be honest; Snapchat is one of the most fun social media platforms out there (hello dog filter!). But when it comes to businesses and brands using the platform to connect with their customers, it’s not...
3 Ways to Kick-Start Your Company’s Video Marketing
It All Starts with Your Customers If you’re reading this blog, you’re probably already aware that video marketing is a big deal for businesses. You probably already know that if you can master this weird and wacky phenomenon known as ‘video marketing’, you’ll be able...
Why Social Media is Less about You & More about Your Audience
How to Make Your Social Media about Your Customers If you wish Richie McCaw was your brother, you probably follow him and other rugby-related pages on Facebook. If you’re a big fan of Ariana Grande, you might have subscribed to her Snapchat account. If for...
Top Tips for Making Videos for Social Media
How to Create a Successful Video for Facebook & Instagram Producing effective video for Instagram and Facebook marketing isn’t as easy as whipping out your smartphone, hitting ‘Record’ and uploading the finished result to social media. To really make the most out...
Why Video Marketing is Essential for 21st Century Business
“Video marketing,” you say. “What makes video marketing so much better than any other kind of marketing?”
Yes, video marketing is one of the newest forms of marketing in the advertising world. But the crazy thing is, despite only being around for a split-second, it’s one of the most successful.
Which Social Media Platform is Best for Your Business?
The Answer Starts with Another Question: Is Your Business B2B or B2C? Whether it’s Donald Trump expressing his opinions on international relations, your HR manager shoulder-tapping prospective employees or your mum writing embarrassing comments on your latest photos,...
Social Media Video Tips & Tricks for Your Business
Because Sometimes It Is All about Cat Videos Mark Zuckerberg was really onto something when he created Facebook. In the 14 short years since Facebook was first founded, 2.19 billion people now actively use the social media platform every month across the world over,...
Why Animated Videos are Great for Real Estate
When Video for Real Estate is More than Selling Properties When prospective buyers think ‘real estate’ they probably imagine pushy agents, over-inflated houses and a whole lot of red tape. If we’re being honest, the housing market doesn’t look too flash for buyers at...
How to design a social media strategy
Social media is one of the cornerstones of the digital marketing campaign, next content marketing and advertising. But how do you create a social media strategy for your brand? Goals Overall, the critical outcomes for a good social media channel for a brand is as...
9 Reasons Why Your Startup Needs an Animated Explainer Video
Tell the world about your startup through the power of video Startups face all sorts of struggles. Once an entrepreneur has thought up an idea that’s worth taking a risk on, it’s time to convince other people it’ll work, find some money to make it all happen, then...
How to design a perfect sales funnel landing page (In 9 Easy Steps)
How to design a perfect sales funnel landing page (In 9 Easy Steps) It was a surprise to learn that most businesses focus on driving leads to their site, but don’t actually focus on how many of those leads actually convert. The first page that people arrive at...
Why Animated Explainer Videos are So Awesome at Converting
Your Brand + Animation = $$$ in Your Pocket Let’s not beat around the bush here: animated explainer videos don’t come for free. But as with any marketing investment, the benefit far outweighs the cost. Here’s why. Animated explainer videos have the ability to connect...
All the Ingredients of a Successful Explainer Video
Tick These Off & You’ll Be Away Laughing Explainer videos are knights in shining armour when it comes to the video marketing realm. Their very nature – explaining – enables companies large and small to connect with their target audience by dumbing down complicated...
Why Animated Explainer Videos are Great for Not-for-Profits
Sales, Marketing & … Charities? It’s a bit of a no-brainer really: to be successful in business, you need to have a good sales and marketing plan in place. It doesn’t matter what kind of business you’re in. If you plan to grow – and earn more money – your...