Blog
Catch up with Video Production news and articles from our Blog
How To Use Medical Explainer Animation For Video Marketing
Nobody is going to pay attention, ever, if you’re explaining a medical thing or a health-related issue by mixing medical jargon instead of simplifying it. And, probably, this makes marketing very difficult for the medical and healthcare industries. However, there is...
Why Animated Explainer Videos are Great for Not-for-Profits
Sales, Marketing & … Charities? It’s a bit of a no-brainer really: to be successful in business, you need to have a good sales and marketing plan in place. It doesn’t matter what kind of business you’re in. If you plan to grow – and earn more money – your...
How to Choose the Right Music for Your Animated Explainer Video
Because Not All Soundtracks are Created Equal Hold music is one of those things you love and hate at the same time. Sure, you’ve probably heard the same Bic Runga or Brooke Fraser song umpteen times now thanks to a year’s combined wait-time on the phone to multiple...
Why Animated Explainer Videos are Great for the Financial Industry
Animation & financial services are meant to be When you think ‘animation’, you might immediately think of The Simpsons. It’s a fair association; The Simpsons is possibly the most famous and watched animated series of our time, after all. But when you think...
Why Creativity Matters in B2B Marketing
And Why Animated Explainer Videos are Perfect for B2B Marketing Ask any marketer what the difference between B2B and B2C marketing is, and chances are they’ll say that that the B in B2B stands for ‘boring’ while the C in B2C stands for ‘creative’. Broadly speaking,...
Why an Explainer Video is Better than Verbal Communication
Because Not Everyone Likes the Sound of Your Voice Let’s be real here. It doesn’t matter how high up the hierarchy you sit, what your job title is or whether you have a company credit card. If what you’ve got to say is important but you can’t deliver it in an...
The A to Z of Animated Explainer Videos
Animation Makes Business Better We admit: in the past, ‘animation’ and ‘business’ haven’t usually gone hand in hand. But we’re in the business of changing the face of business. Here’s the A to Z of why animation is good for business. (How many more times can we say...
5 Effective Ways to Communicate with Your Customers
Getting Your Message in Front of the Eyes that Matter You know your business or product is awesome, but how do you tell the world? Gone are the days of newspaper advertising and letter drops; here are five effective ways to communicate with your customers that are...
5 Types of Animated Videos
A Beginner’s Guide to Animation When you think ‘animated video’, you probably immediately start humming the Frozen soundtrack. Sorry about that. But animated videos are more than just funny snowmen and songs that get stuck in your head for seven years; they’re also...
Whiteboard Animation: The Pros & Cons
When Whiteboard Animation is Better Than the Rest With so many animation and video styles out there, it can be hard to figure out which style will work best for your video. Every one of them comes with its pros and cons, and every one of them could be better-suited...
Why Animation is More Engaging Than Talking Heads
Because Sometimes Fake People are Better Than Actual Humans If you’re in the market for a new explainer video for your business, perhaps it’s time to consider animation. Sure, you might have used live-action talking heads in the past (people who stand in front of the...
What is Whiteboard Animation?
Whiteboard Animation Explained Back in the Stone Age, the very first whiteboard was the inside wall of a cave (although the Neanderthal drawing a portrait of his family probably didn’t realise it at the time). These days, whiteboards are used throughout schools,...
Quality Video Turned Around at Lightning Speed
Onepost is nimble, adaptable & quick to move What makes us different from other video companies? Simple: we deliver high-quality video and animation at extreme speeds. "How?" we hear you ask? Basically, our core team has a wealth of experience shooting, editing...
Why Graphic Design Isn’t Just About Making Your Business Look Pretty
More Than Just a Pretty Picture When you think ‘graphic design’, you immediately imagine logos, websites, signwriting, letterheads and video production. Graphic design is usually associated with the branding of a business. It tells you the name of a business and what...
Why Animation Helps to Communicate Your Message Better
Animation Versus Live Action Video Simple, smart, visual and entertaining … It’s a given that video is a great mode of communication, especially when you’re after a great first impression. But when it comes to live video production versus animation, there are pros and...
How to Use Video to Stand Out from the Crowd
Beat Your Competitors with the Power of Video In the ‘olden days’ of doing business, print, radio, even the good ol’ Yellow Pages were your typical go-to marketing options. These days, marketing practice has well and truly moved on, but you’d be surprised how many...
How to Incorporate Animation into Your Business Strategy
Because Animation Means BusinessWhen you think ‘business strategy’, you probably don’t immediately think ‘cartoon’. But actually … why not? Just because you might not have used animation in your marketing strategy before, doesn’t mean you shouldn’t give it a go this...
How to Know a Video Production Company is Right for You
Because Not All Video Production Companies are Created Equal Making an explainer video or corporate video is not as easy as pouring milk on your Weetbix. It doesn’t matter what your penny-skimping CEO reckons; if you don’t have the resources inhouse, you’re just not...
5 New Year’s Resolutions for Using Video in Your Business
Make 2018 the Year Your Business Falls in Love with VideoWhenever the 31st of December rolls around, we always take the time to reflect on the year just gone and make plans for the one ahead. In our personal lives, it might be to lose a bit of weight or to learn how...
How to Use Video in Your 2018 Marketing Strategy
If You Fail to Plan, You Plan to Fail So you’ve heard that video is pretty important to business this year. Great. You’re already one step ahead of the guys who still have no idea about the importance of video. But you have no idea where to start, or what to do even...
Top 4 Video Trends to Watch for in 2018
Psst … We’ll Give You a Clue: They All Involve Video The only guarantee in life (other than death and taxes, but we’re going to ignore those ones for the time being) is change. When it comes to video production and the technology associated with creating video...
The Top 11 Christmas Adverts of 2017
Because It Just Isn't Christmas without a John Lewis Christmas Ad Back in 2011, UK retail giant John Lewis released an ad at Christmastime that sparked an international yuletide competition: who can create the best, most tear-jerking Christmas video? Six years later...
The Top 10 Christmas Movies You Need to Watch This Christmas
Because It's Just Not Christmas without An Annual Viewing of Love Actually Between all the eating, drinking, wrapping, ripping open and being merry you're bound to undertake this Christmas, you're also going to have a bit of downtime. The best thing to fill it with?...
The Top 10 Christmas Adverts of All Time
(And They're Not Just Out to Sell Stuff Either) OK, we admit that the very use of the word 'advert' implies 'consumerism', which isn't really the true meaning of the season, however every year Christmas rolls around and every year comes with it a plethora of...
What Businesses Can Learn from Despicable Me & Apply to Their Own Videos
Because Despicable Me Isn’t Just the Domain of Minions Christmas is just around the corner, and with summer holidays comes another season that parents all around the world either adore or abhor: Kids Movie Season. But while you’re stuck in a cinema packed with small...
How to Incorporate Graphic Design into Video
Because Sometime Even a Visual Medium Needs More Visual Support Producing a totally bodacious explainer video or corporate video for your business doesn’t just revolve around finding the perfect video production company to manage it all for you. It also requires a lot...