Blog

Catch up on what's going on in the world of Video Marketing
Why Creativity Matters in B2B Marketing

Why Creativity Matters in B2B Marketing

And Why Animated Explainer Videos are Perfect for B2B Marketing Ask any marketer what the difference between B2B and B2C marketing is, and chances are they’ll say that that the B in B2B stands for ‘boring’ while the C in B2C stands for ‘creative’. Broadly speaking,...

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The A to Z of Animated Explainer Videos

The A to Z of Animated Explainer Videos

Animation Makes Business Better We admit: in the past, ‘animation’ and ‘business’ haven’t usually gone hand in hand. But we’re in the business of changing the face of business. Here’s the A to Z of why animation is good for business. (How many more times can we say...

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5 Types of Animated Videos

5 Types of Animated Videos

A Beginner’s Guide to Animation When you think ‘animated video’, you probably immediately start humming the Frozen soundtrack. Sorry about that. But animated videos are more than just funny snowmen and songs that get stuck in your head for seven years; they’re also...

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Whiteboard Animation: The Pros & Cons

Whiteboard Animation: The Pros & Cons

When Whiteboard Animation is Better Than the Rest With so many animation and video styles out there, it can be hard to figure out which style will work best for your video. Every one of them comes with its pros and cons, and every one of them could be better-suited...

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Why Animation is More Engaging Than Talking Heads

Why Animation is More Engaging Than Talking Heads

Because Sometimes Fake People are Better Than Actual Humans If you’re in the market for a new explainer video for your business, perhaps it’s time to consider animation. Sure, you might have used live-action talking heads in the past (people who stand in front of the...

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What is Whiteboard Animation?

What is Whiteboard Animation?

Whiteboard Animation Explained Back in the Stone Age, the very first whiteboard was the inside wall of a cave (although the Neanderthal drawing a portrait of his family probably didn’t realise it at the time). These days, whiteboards are used throughout schools,...

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The Top 11 Christmas Adverts of 2017

The Top 11 Christmas Adverts of 2017

Because It Just Isn't Christmas without a John Lewis Christmas Ad Back in 2011, UK retail giant John Lewis released an ad at Christmastime that sparked an international yuletide competition: who can create the best, most tear-jerking Christmas video? Six years later...

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Why Great Audio Makes a Great Video

Why Great Audio Makes a Great Video

Because Video Isn’t Just about What You Can See When you think ‘video’ you think ‘visual’ – and rightly so; both words come from the Latin word ‘videre’ which means ‘to see’. But when ‘video’ was first coined in the 1930s, it was also defined as a visual equivalent of...

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